Subject Lines
Don’t you hate it when someone interrupts you or drastically changes the subject while you are talking? I know I can’t stand it. It’s beyond rude and the same can be said to irrelevant or non-existent subject lines in emails.
For instance, you are sending over the new pricing to a client how do you label it so he can quickly identify the importance of the email? Do you leave the subject line blank? Heck no! You put in the subject line 2008 Updated Pricing. You don’t just grab the email the client sent you with Meeting Request in the subject line and send the pricing to him. If you did that, he may never read it because he would assume it’s just something in regards to the meeting you already had and irrelevant.
Another scenario would be his inbox is completely overwhelming, he hasn’t had a chance to check emails, and after a couple of days he finally remembers that you sent him pricing. When he does a search for your email with something labeled pricing, he can’t find it. Do you really want to that to happen? Heck no! So take the few extra seconds it takes to create a new email with a relevant subject line.
Having great subject lines can also help streamline your processes and get faster feedback. Let’s take the pricing scenario again; you need to get the pricing approved by your supervisor before sending it to the client. Why not create a subject line that reads: “Needs Approval: Acme Client Pricing”? Your supervisor can visually see that he has an action required of him, he knows who it is for and what it is. This is a great way to save him time; you time, and get back to your client in a timely fashion.
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